RECORD STORE TALES #1014: Integrity
Although I keep complaining about views being down, therefore ad revenues also being down, I have turned down an advertising opportunity for this site. Normally this would not be anything to write an article about, but something about it didn’t feel right from the start. Sharing my experience with readers might offer some interesting insight.
I have done paid “advertorials” in the past. Most notably, I received an offer from someone representing Guns N’ Roses to post a “review roundup” by a guest author. No problem. We agreed on a price and I was sent a well-written article with links. I posted it and the client was happy. I posted it as a guest editorial, since I didn’t write it. No issue from the Guns camp. Everyone was happy. (I had another advertorial offer from Kiss but I was on hiatus at that time.)
I frequently get offers to run ads for online casinos and other things that have nothing to do with music. I have always turned them down. This site is supposed to be about music, but it’s so schizophrenic topic-wise that I don’t want to make it worse by running articles about online gambling. Easy to say no to those, regardless of the money involved.
This week I received another offer from a search engine optimization company based out of India. The email was from a “Digital Marketing Executive”.
“I just landed on your blog fanpage ‘MikeLeBrain’ and was wondering if you’re accepting guest posts on your blog,” he asked.
I’m not sure what “blog fanpage” he was asking about, but I responded yes, I am accepting music-related guest posts. I let him know my rate in US dollars and he responded in the positive. He said the article will be well written, and according to my “blog theme”. But there were some conditions that we didn’t have with the Kiss or Guns N’ Roses offer. Some that bothered me included:
2) Links should be Dofollow – 1 Client link, 1 internal link, and 2 High authority links.
I don’t know what those terms mean and I didn’t get any clarification.
3) The post must be on the homepage for some time and it should be accessible from the home page (via a relevant category).
As readers know, I post daily. Not every article I post is going to be accessible from the home page forever. Generally people use the search function to find a relevant review. This condition made me uncomfortable.
Now here’s the kicker.
4) Article should not be marked as a sponsored post, paid post, guest post, etc.
That was a dealbreaker. Guns N’ Roses was clearly a guest post. They had no issues with that. If I didn’t write it, it’s automatically a guest post. That’s what guest post means.
I then responded that I had to decline their offer. The guest post issue was the problem. I explained that I had to mark a guest post as such. I’m not going to have someone else write words and then claim that they’re mine. No way. Absolutely no way.
I believe I made the right decision. The executive ignored my declining email, and continued on.
“We will send you all the details before sending the articles like topic, anchor text and client link for approval. After the article is written we will send to you for review. We do not want our post to be marked with any kind of disclosure. You can publish the article under your writer name, or our writer name.”
For the second time, I declined. It did not feel right.
“As I said before, I have passed on this. Not the right fit. Sorry,” I responded.
Here’s what really sticks in my craw: “You can publish the article under your writer name.”
No way. Absolutely no way. I’m not putting your words down as if they were mine. No. Way.
Sure, he added “or our writer name” but to not post it as a guest post? Just strange. Nothing about this felt right regardless of the money. I know I made the right decision, even if I’m losing out on money. My integrity is worth more than that.
Good to know you have integrity. These days it’s getting harder and harder to run into people who have integrity and clearly state that and stick to it too. Sadly, I’m not sure anymore if that is counted as positive in today’s world.
Good one! Thanks..
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I’m getting pretty close to packing it all in.
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I get those emails about guest posts but I’ve always ignored. Other than my wife, I’ve never had a guest post. And like you, I would never put one on and mislead anyone to think I wrote it. You did the right thing.
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Don’t ignore those emails. Guns and Kiss are both offers you’d want to take
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I ignore all my emails. I’m not reviewing the unknown bands that all sound like crap and are from genres that are not what I write about…no, you didn’t read my blog or your wouldn’t have sent me this pile of crap that I’m going to hate!
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Yep, you did the right thing. Of course you did! You’re Lebrain!
Also: you can get paid for this? Ad revenue? Wild. Of course that’s for bigger blogs like yours, not piddlin’ little corners of the internet like the KMA, but still. Neat!
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Yet I’m out 100 bucks US
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Yeah well. Better than getting into something you don’t want.
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Yeah right decision was made. I could use the money. Hope I get better offers.
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I’m sure you will!
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I have seen the face of integrity, and it is LeBrain.
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I wish I had seen the face of $100! Who is on an American $100 bill?
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Ben Franklin.
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Ah yes. The Benjamins. I turned one down!
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Franklin’s lonely!
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Don’t lose sleep on views. Who cares as along as u are happy doing your thing. If I was worried about views I would have packed this in 10 years ago lol
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I’m not sure that I am happy doing this anymore.
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Take a break ..recharge and refocus…
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I have a feeling if I do that, the break will become permanent. I feel zero motivation or excitement to do streaming again or write reviews. The most fun thing for me right now is Tee Bone Man.
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Sounds like you made the right decision Mike. This appears to be a really dodgy affair. I don’t worry about how many views I get as it would only raise my anxiety levels way too high.
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I like when people read my stuff. A change is planned.
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You absolutely made the right decision, Mike! Taking credit for someone else’s work is not worth the money!
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That’s not quite it — it’s not me taking credit necessarily. It’s more… I’m uncomfortable letting other people use my name for THEIR words.
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Ok, let me make sure I get what you’re saying: You don’t want to put your name on something that someone else wrote?
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That’s it exactly. It makes me uncomfortable.
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Gotcha! It sounds like plagiarism, in a way.
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Very much. And misattrubuting words that are not mine. What are they having me say? It just feels wrong.
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