Guest review by Holen MaGroin
Kix: one of the most beloved and influential rock bands of the time that only made it big after years of great albums, legendary live performances, and a work ethic that never failed them. Unfortunately, they only seemed to stay there for the album/tour cycle of their classic Blow My Fuse. While over the years they’ve returned to being more of a cult act than a mainstream rock group, the effect the left on rock culture shouldn’t be dismissed. It’s common knowledge that Bret Michaels liked the group enough that he decided to “borrow” some moves from singer Steve Whiteman. Anthony Corder from Tora Tora called Kix a huge influence on the development of their second album Wild America. Despite all their influence, the band never seemed to secure a position as one of the most popular acts of the day. Bad management, label indifference, and being a little ahead of their time prevented them from becoming the multi-platinum success they deserved to be on every one of their albums.
As far as being ahead of their time, this eponymous debut was released on a major label in 1981, when even Mötley Crüe were still grinding it out on Leathür Records. Kix were one of the first hard rock acts signed from the decade, but were hardly acknowledged for it. This debut album sold very poorly, and original prints are tough finds out in the wild today. 1981 may have been just too early for a release like this to find widespread success. It’s also possible that Atlantic didn’t know how to market the band, as their debut album is an interesting and masterful blend of hard rock, new wave, and bubblegum melodies that sound like they could have come from the 1950s.
Produced by Tom Allom (Judas Priest, Black Sabbath, Def Leppard), the album is given a very punchy and dynamic sound. The drums sound big and chunky, and everyone is audible in the mix. Anyone familiar with the Kix of the later ‘80s may find this release a bit jarring at first. There’s a certain quirkiness to the songs that isn’t as prevalent later on in their career. This would be the new wave sensibilities. Not all the guitars are overdriven in a way that you’d expect from a hard rock record. There are a number of songs that glide by with clean guitars, and still manage to rock with a ton of energy thanks to the contributions of drummer Jimmy “Chocolate” Chalfont, and the contagious exuberance of singer Steve Whiteman. Of course, not all the record is this style, there are songs where the guitars have plenty of distortion, and they’re power loaded with midnight dynamite force.
The album opens with the scorcher and fan favorite “Atomic Bombs”. Starting with air raid sirens and some tasteful drum fills, the suspense of the song builds as a riff that Poison probably ripped off for “Look What the Cat Dragged In” tethers the song, and keeps it from completely going out of control. The first Kix song about blowing things up (a favorite topic of these Maryland hicks), it sets the tone for the album. It’s a relentless hard rock number with dynamics, and a nice solo that manages to create a feeling of the impending chaos of fallout. Opening with a rocker was a good choice; it gets people’s attention so that they’ll be more open-minded about what’s to come.
“Love at First Sight” is the first of the quirky Kix tunes. It’s a bouncy new wave influenced song, without any keyboards. If the thought of new wave scares you, it really shouldn’t because it’s so skillfully blended with these songs. It’s more Devo than it is Flock of Seagulls, and it shouldn’t turn off anyone even if they don’t enjoy new wave. The song gets a kick in the ass from guitarists Ronnie “10/10” Younkins and Brian Forsythe, as the distortion kicks in and the guitar solo gives the song the kick it needs to succeed. They were never the flashiest or greatest players of the ‘80s, but they were melodically wise, and knew what fit the song.
At this point in the record we get yet another change of pace, the ‘50s heart throb tune “Heartache”. With a bubblegum melody bound to get stuck in your head, that goddamn Kix band gives another change of pace. Rarely do audiences get this much diversity from a record of any genre. Kix would never release another album as eclectic as this one. Bass player Donnie Purnell locks in perfectly with the guitars and drums to give this tune an infectious energy that seems to fuel this entire album. The song builds with the addition of more guitars. The band has mastered dynamics, and knows just how to play them for the benefit of the song. The album is filled with tunes that blend each of these styles, some in which they are blended so seamlessly it’s impossible to pick what style is dominant. Take “The Itch”, the riff and song structure sounds similar to the underrated AC/DC tune “What’s Next to the Moon”. They’ve somehow taken that song structure and turned it on its head. Giving it breezy rock verses that build in intensity until the chorus which delivers another catchy melody complete with claps and gang backing vocals. The blend of styles shown on this album is seriously impressive for such a young group.
In case that wasn’t impressive enough, Kix closes the album with concert favorite “Yeah, Yeah, Yeah” (not an Alice Cooper cover). It’s a hard rock tune that lasts seven minutes, featuring the infamous rant from Steve Whiteman, complete with crowd noise. Steve is upset because the woman he’s been seducing has puked all over his floor. That’s a big mistake. Don’t puke on Steve Whiteman’s floor. Go outside and do that. The subject matter is juvenile, but this is rock and roll. It closes the album on a fast tempo upbeat note. Every song on here could be considered upbeat, no ballads, the energy never lets up.
As the album finishes a look at the liner notes reveals that this is the only Kix album in which they weren’t pressured to work with outside writers (at least of the ones on Atlantic). It can be concluded that this album is the purest distillation of the Kix sound. While I like some of their more hard rocking albums later down the line better, this album is interesting because of the fact that it and its much lesser follow up Cool Kids (the only Kix album I’m not overly fond of), contain a new wave style that the band would never return to. It’s interesting hearing the young Kix and what their original vision is. Some people consider this the best Kix album. Not me, but it’s still pretty damn good.