Hormoaning

#878: Building Empires

GETTING MORE TALE #878: Building Empires

On multiple occasions I’ve said the best years working at the Record Store were the early years.  1994, 1995, into 1996…I’d never been happier working hard, and maybe never will be again.  There was no corporate head office, no regional managers, and minimal pre-fab signage that all looked the same.  It was just a few of us, die hard music fans, and a Record Store.  We were in the process of building empires!

The boss was always looking to expand our CD inventory.  Rarities of any kind were hard to find in Kitchener.  Be they singles, Japanese imports, or live bootlegs, they were hard to come by.  Periodically, let’s say once every couple months, the boss would drive to Toronto to pick up our weekly inventory orders from Records on Wheels.  R.O.W. didn’t carry anything particularly rare, just the major label hits that we needed.  Occasionally the boss would stop at other retailers in Toronto to pick up live bootlegs.  Nirvana, R.E.M., Pearl Jam, Nine Inch Nails, Guns N’ Roses, whatever was popular.  There were a couple stores in Toronto that had massive amounts of bootleg CDs.  He’d bring them back here and sell them for around $40.  Nobody in Kitchener had access to that kind of stock.  They weren’t cheap and we didn’t make any profit off them, but they sure made us look better.  A lot better.  It gave us a chance to catch up a little bit with Sam’s and Encore in the “cool” stakes.

We also tried some more obscure distributors.  One of them carried UK, US and Japanese imports.  But again they were expensive and we had to hope they’d sell.  These distributors were really unreliable.  Long backorders were a problem, and there was no guarantee we’d get what we ordered.  We sometimes got lucky.  Nirvana’s Hormoaning was in demand, and we did get a few of those.

I’ll never forget this one Nirvana kid who wanted Hormoaning so bad.   He didn’t have enough cash so he kept trading in discs until he had enough credit to cover it.  You had to trade in a lot of CDs to cover $40 plus tax.  But he got his Hormoaning.  Until he had to trade that one in, too.  And he did.


There was another guy (he kind of looked like a little troll doll), and he worked up at Carry On Comics in Waterloo.  I think his brother was friends with the owner, and that’s why he started coming in.  He had his eyes set on an R.E.M. bootleg, specifically because it had a song called “Where’s Captain Kirk?”.  It was one of R.E.M.’s non-album singles, a cover of a band called Spizzenergi.

I was beamed aboard the Starship Enterprise,
What I felt what I saw was a total surprise,
I looked around and wondered can this be,
Or is this the start of my insanity.
Oh but its true,
As we went warp factor 2,
And I met all of the crew,
Where’s Captain Kirk?

The comic book guy salivated over that CD until he finally had enough cash to buy it.  I didn’t think he was serious.  He used to talk about buying this vintage Millenium Falcon toy and hanging it from his ceiling.  He was serious this time!


I managed to snag a couple live bootlegs.  No discounts on these!  Nine Inch Nails – Woodstock ’94, and Guns N’ Roses Covering ‘Em were both favourites of mine.  Money well spent and still in the collection today.  The boss hated that we took some of his good Toronto stock.  He was selling them virtually at cost, so that’s why we had to pay full price.  But he really, really did not appreciate when T-Rev and I bought stuff like that.  Here he was, stocking them to make our store look cooler…but in swoops T-Rev and metal Mike!  Maybe he should have charged more for them, across the board.  Where else in town were you going to find them?

On one of those early Toronto runs, the boss was one of the first victims of the Ontario NDP government’s photo radar project.  In order to curb speeding, the NDP launched the 400-series highway photo radar.  The boss was caught speeding on the 401 and found a nice photo and fine in his mailbox.  It was from one of the trips back from R.O.W.  The project was only semi-successful.  Drivers experimented with methods of covering up their license plates from photo radar cameras, and over 5000 photos were deemed useless.  The incoming Mike Harris government campaigned on getting rid of photo radar, and they did immediately after taking office.  The great experiment was over, but the boss was one of the drivers dinged.  All he was trying to do was bring us some rock and roll!  But it was the first and only photo radar picture I saw back then.

Damn government always cutting into our profits!

Behind the scenes, he was building empires.  He announced that he wanted us to buy even more stock from the public.  Trade-in CDs were big business but we were now going to be buying for two stores.  Or more.

It was just the beginning!

 

Part 222: Mr. Self Destruct

RECORD STORE TALES Part 222:  Mr. Self Destruct

In a previous chapter, I mentioned that in 1994, I had created our store’s very first online ads.  They were in colour, made in full glorious ANSI, and eye-catching.  We even had a flashing logo on screen!  I did this for free, because I was so passionate about the store.  And it was fun!  (Tip: One thing I had to learn was that if you do something for free once, it becomes expected later.)

The reactions were mostly positive.  One guy, a 14 year old kid who went by the online handle “Mr. Self Destruct” (I think his real name was Justin), posted a message that was a bit of a wake up call.

“The kind of things I look for,” he said, “like imported Nine Inch Nails and Pop Will Eat Itself singles, you can’t get at a mall store like the one that Mike works at.  You can only get those downtown, at the good stores.”

That burned!  So I decided to do something about it.

The boss had always told T-Rev and I to order stock that we thought the store needed.  We both took this to heart.  T-Rev for example made sure we stocked things like the new Guns N’ Roses single (“Sympathy for the Devil”) and several other up and coming titles.  Later on, Trevor made sure we stocked all the Oasis singles.  I took care of the Nine Inch Nails side.

GNRNIN_0001I ordered in “Sin”, Pretty Hate Machine, “Head Like A Hole”, Fixed, and Broken.  Fixed had just been deleted, we missed that one.  I ended up buying copies of “Sin” and Pretty Hate Machine for myself (we ordered 3 copies of each).  Unfortunately, it wasn’t like having a few of these titles in stock changed the fortunes of our store.  They sold all but immediately, but there was no sudden and dramatic jump in numbers.  Yet, by summer 1995 we had a much cooler selection.  I like to think we made a difference, albeit a small one, to music lovers.  We sure did try anyway.  It was more about just loving the job and store, and wanting to give 200%.

By that summer, we were even carrying live bootlegs.  The boss picked them up in Toronto, and he’d walk in with a box full of 20 or 30.  I remember T-Rev and I drooling all over them and the boss warning us that there would be no discount on these puppies!  (I didn’t need a discount to want them!)

This period circa 1995-1996, was probably my personal peak at the record store.  It was my peak time for happiness, for motivation, input, pride, and satisfaction.  It was a time of mutual respect, fellowship, and hard work.  I loved every day of it.

Our inventory now had some stuff that you couldn’t get at the cool downtown stores.  I still have some of the bootlegs that I bought:  bands like Guns N’ Roses (Covering ‘Em) and Nine Inch Nails (Woodstock 94).  There were lots more titles (such as the Pearl Jam edition of Covering ‘Em), and our boss would try to get multiple copies of the good ones, like Nine Inch Nails. We even started getting in Japanese imports!  I remember when we carried Hormoaning, by Nirvana, it was like $60 with taxes.  The one guy who bought it had to trade in most of the rest of his collection to buy it.  My buddy Aaron got the other copy.

I spread the word online, and a few of those people became customers.  Guess who was among them?  Mr. Self Destruct!