ARKELLS – Rally Cry (2018 Universal)

In a sense, Rally Cry is the last Arkells album that was made conventionally.  Campfire Chords, Blink Once, and Blink Twice were all recorded during the pandemic.  Laundry Pile was unplanned.  Rally Cry is the last one recorded during quote-unquote “normal times”.  It is 10 songs, 36 minutes, and clearly focused on pop rock with a soul/R&B influence.

This album is loaded with Arkells-style anthems, and leads off with one:  “Hand Me Downs”.  Their working-class social consciousness creeps into the lyrics, but most people won’t be paying attention when the chorus hits:  “Woah-oh-oh!” shouts singer Max Kerman in a fashion he almost could have patented.  “Ain’t no shame in some hand-me-downs!”  Yet the words are some that any can relate to.  “First of the month gets you stressed out, and moving trucks bring you right back.”  Musically, this is not that different from the prior album Morning Report, though perhaps more direct.

“American Screams” juxtaposes irresistible dance music with a shot at organized religion.  “You got your good book all wrong. You wanna do God’s work, it’s gonna be hard work.”  The big thick dance beat though!  The thing about Arkells music is that the it is so strong, the lyrics can be ignored if you so choose.  It’s way more rewarding to look into what they’re saying.  Unfortunately, this single is just three minutes long!

“Relentless” hearkens back to the bands’ youths.  Ambitiously, it contains a sample “Sixolele Babe” by South African artist Chicco.  The sample is not obvious at all, and somehow fits right in with this pop rock anthem.  How do they find these records?  Musically illiterate, the Arkells are not.

Moving on momentarily to a more straightforward Arkells sound, “Only For A Moment” is softer, and driven by beats and piano.  A good time party tune, but with interesting things going on rhythmically.  The lyrics are not too heavy, though the theme is letting your stresses and anxieties go, if only for a moment.  Then a U2-like guitar lick chimes forth, while Max sings a melody that Bono could have written (but didn’t).  It’s hard not to compare to the Irish quartet; even certain inflections in the voice.

Flip the side of the record, and you are back in the disco with the big single “People’s Champ”.  It’s political, but not specifically so.  It’s just about a candidate who’s no good:  “You’ve got no vision for the long run, you’ve got no sense of history.”  And then the chorus, “I’m looking for the people’s champ, and it ain’t you!”  And then in the same song:  “All my girls say woah-oh!  All my dudes go, woah-oh!”  So, it’s a rally cry, but it’s also a hell of a good time.  And why not?  Do you have to be dead serious musically when your lyrics are cutting slices out of the elite?  Why not let that bass drum hit!  Why not let that bass thump!  Tim Oxford and Nick Dika oblige on both counts, while a horn section blasts in your ears.

“Eyes on the Prize” could have been a single too.  This is more R&B than rock and roll, with loads of soulful backing vocals.  This one sounds autobiographical.  “I was repeating conversations with a chip on my shoulder, replaying the scene over and over.”  But there’s those upbeat horns and lush backing vocals!  Halfway through the song, Max takes us to church.  Just like a preacher, he goes off on his tangent.  “And the man behind the counter turned up the radio, one of those old AM/FM boomboxes, the kind with the cassettes.”  Yes, he really sings that, with the soul backing vocals making it seem like the most important scene you’ve ever heard.  Though at its heart, “Eyes on the Prize” is a hit-worth Arkells anthem, it’s chock full of diverse musical ideas, expertly executed.  Genius songwriting and performance.

If you’re looking for a perfect summer soundtrack, check out the bass-driven “Saturday Night”.  Again, Max’s lyrics are interesting and fun.  “You and me talking about conspiracy theories, you said ‘I don’t give a fuck about a man on the moon.'”  Again the punchy horns deliver the 80s, like a song right out of the summer of ’85.  It sure feels the way I remember.  The party comes to a stop on the darker “Company Man”, as the messages return to the forefront.  Yet the music goes full 1970s, with rolling drums, bangin’ piano and horns blasting.

Album closer “Don’t Be A Stranger” is catchy, with a big drum beat like an old Beatles song.  It ends the album on something of a somber note, but also a hopeful one.  There’s a quaint keyboard part that gives it that throwback vibe.

Rally Cry, though musically and lyrically ambitious, does lack the emotional impact of Morning Report and some of the other preceding albums.  It is a trade-off.  The Arkells are somehow both streamlined, and expanded.  The melodic construction of the songs are more emphasized than ever before, but beneath that lie layers of musical experimentation, mostly in the direction of Motown.  As such, we don’t get heart-rending slow-burners like “Passenger Seat” from the prior album.  The guitar riffs aren’t on the forefront.  A good album it is, though perhaps by being so accessible, it loses that challenge that sometimes keeps an album in your deck for decades.

4/5 stars