HELIX – “(Gene Simmons Says) Rock is Dead” (2016 music video from the forthcoming album Rock It Science)
“I don’t need no god of thunder to tell me what is great.” — Brian Vollmer
Helix are back once more, with a new greatest hits album called Rock It Science.* You gotta have a new song on a new greatest hits (teased previously as “Mystery Track”), and this new song is timely and sharp. Gene Simmons does indeed say that rock is dead. In fact he’s been saying that for over 25 years. I have a M.E.A.T Magazine interview with Gene from 1990 where he professes that rock is indeed dead. And he’s still saying it now. But Brian Vollmer retorts, “Don’t believe it when Gene Simmons says rock is dead!”
Sure, lots has changed, but Helix keeps going. It’s not the 80’s anymore. Very few can sell 2,000,000 copies of an album today. It’s hard to make a living just by selling records. You have to diversify. Everything has changed — but like many things, the more they change the more they stay the same. Rock is not dead. In many respects, rock is more popular than ever. Helix are still producing great quality music, and “Gene Simmons Says) Rock is Dead” is one more gem for their rock crown. Daryl Gray and “Fritz” Hinz are still there on the rhythm section. Chris Julke and Kaleb Duck handle the axes just fine. This could have been on an album like Back for Another Taste.
As far as the video goes, Brent Doerner directed this one. The Gene impersonator is bang-on — I hope Helix don’t get sued for this! The video celebrates the old school. It’s performed at Speed City Records in London, Ontario. (Look for cool posters of bands such as Gob and VoiVod, who Gene slammed in the 1990 M.E.A.T interview.) I really dig Daryl Gray’s Helix logo bass guitar. That looks like a bitch to play. Brent captured the fun side of the band in the video. It’s not glossy, but I think it does the trick.
There’s no release date yet, but Rock It Science should be available to purchase soon. Check out the CD cover, also designed by Brent Doerner.
Rock is dead? Hardly. Gene’s been wrong before, and he’s wrong again.
*The title It’s ROCK Science, Not Rocket Science was a working title for 2009’s Vagabond Bones.